I film & edit

We create websites

I film & edit

We create websites

cinematography & photography

Let's capture the beauty in evertyhing.

As a versatile multimedia professional, I bring a wealth of experience and expertise in photography, creative directing, video and photo editing, videography, and cinematography to every project. With a keen eye for detail and a passion for storytelling, I excel in capturing compelling visuals that resonate with audiences. Whether it's directing a creative concept, editing footage to perfection, or crafting stunning visuals behind the lens, my dedication to excellence ensures that each project is delivered with creativity, precision, and impact.

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How I direct

Pre-production Planning:

This initial step involves comprehensive planning, including defining the project's objectives, determining the target audience, setting a budget, and assembling the production team. It's crucial to establish timelines, allocate resources, and develop a clear vision for the shoot during this stage.

Location Scouting and Set Design:

Location scouting involves identifying suitable filming locations that align with the project's requirements and aesthetic vision. Set design entails planning and arranging props, sets, and staging elements to create the desired atmosphere and ambiance for the shoot.

Production and Filming:

During the production phase, the script is brought to life through filming, capturing the planned shots and scenes according to the storyboard and script. This stage requires effective coordination among the production team, talent, and crew to ensure smooth execution and adherence to the established schedule.

Storyboarding and Scripting:

Storyboarding allows you to visualize the sequence of shots and scenes, helping to ensure continuity and coherence in the final product. Scripting involves crafting a detailed script or outline, outlining dialogue, action, and key visual elements to guide the production process effectively.

Casting and Talent Selection:

Casting involves auditioning and selecting actors, models, or presenters who best fit the roles and characters outlined in the script. It's essential to consider factors such as acting ability, appearance, and chemistry with other cast members during this process.

Post-production and Editing:

Post-production involves editing and refining the raw footage to create the final product. This includes tasks such as video editing, color correction, sound mixing, and adding visual effects or graphics. The goal is to assemble the footage into a cohesive narrative that effectively communicates the intended message and resonates with the audience.

I create brands

We create brands

I create brands

We create brands

Branding

Let's give your brand a brilliant personality.

With expertise in Adobe Suite, including Illustrator and Photoshop, as well as proficiency in Figma, I offer a comprehensive skill set to elevate your brand's visual identity. I excel in product management, crafting user flows, prototypes, and graphic designs, and I'm adept at logo design and basic animation in Blender. By harnessing these tools and skills, I can help bring your brand vision to life with creativity, precision, and impact.

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How I rebrand

Define Objectives and Scope:

Begin by clearly outlining the objectives of the rebranding effort and defining the scope of the project. This involves identifying the specific aspects of the brand that need to be updated or revised and establishing measurable goals for the rebranding campaign.

Develop Brand Identity Elements:

This step involves designing new brand identity elements, such as logos, color palettes, typography, and visual assets. Work closely with designers to create cohesive and visually appealing brand elements that align with the brand's values and resonate with the target audience.

Create User Flows and Prototypes:

Develop user flows and journey maps to visualize the customer experience and identify opportunities for improvement. Use prototyping tools to create interactive prototypes that simulate the user experience and test the effectiveness of the rebranded elements in real-world scenarios.

Conduct User Research and Analysis:

Undertake thorough user research to gain insights into the target audience, market trends, and competitors. Analyze customer feedback, conduct surveys, and study market data to inform strategic decisions throughout the rebranding process.

Gather Feedback and Iterate:

Solicit feedback from stakeholders, employees, and customers on the proposed brand identity elements. Incorporate feedback iteratively to refine and improve the design concepts, ensuring that the final brand identity accurately reflects the desired brand image and resonates with the target audience.

Implement and Monitor:

Roll out the rebranding campaign across all relevant channels, including marketing materials, digital assets, and physical touchpoints. Monitor the performance of the rebranded elements and gather feedback from customers to evaluate the success of the rebranding effort and make any necessary adjustments.

I create attention

We create attention

I create attention

We create attention

Marketing

Let's create hype to acquire customers.

With a proven track record in managing social media accounts, leadership, and project management, I've consistently driven significant growth for various accounts, sometimes by as much as 422.37%. My creative eye allows me to not only manage but also design captivating content, ensuring a cohesive brand identity that resonates with audiences. By leveraging my diverse skill set, I can help propel your brand to new heights and establish a strong and engaging online presence.

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How I manage

Goal Setting and Audience Identification:

Define clear objectives for your social media presence, such as increasing brand awareness, driving website traffic, or boosting sales. Identify your target audience to tailor your content and engagement strategies effectively.

Competitive Analysis and Benchmarking:

Conduct a thorough analysis of your competitors' social media presence, including their content, engagement strategies, and audience demographics. Use this information to identify gaps in the market and opportunities to differentiate your brand.

Performance Monitoring and Analysis:

Regularly track and analyze key metrics such as reach, engagement, and conversion rates to evaluate the effectiveness of your social media efforts. Use this data to refine your strategies, identify areas for improvement, and capitalize on successful tactics.

Content Strategy and Creation:

Develop a content calendar outlining the types of content you'll post, including images, videos, articles, and interactive posts. Create high-quality, engaging content that resonates with your audience and aligns with your brand's voice and values.

Community Engagement and Interaction

Actively engage with your audience by responding to comments, messages, and mentions promptly. Foster a sense of community by initiating conversations, asking questions, and encouraging user-generated content.

Optimization and Iteration:

Continuously optimize your social media strategy based on insights gleaned from performance analysis and feedback from your audience. Experiment with different content formats, posting times, and engagement techniques to keep your approach fresh and adapt to changing trends and algorithms.

"Sydney stood out immediately. Her talents were easily apparent (she is easily one of the most talented students I have ever had in Computer Art & Design!), but what stood out even more was here willingness to ask for and accept criticism. For someone with as much innate talent as she possesses, it could be easy for Sydney to "phone it in" and still do extremely well in the class. Instead, she is consistently seeking my advice and then actually implementing changes based on that advice. In this time of virtual instruction, it is also relevant to point out that Sydney always comes to class on time, and is the only student who consistently shows herself on video in the Zoom meetings. She clearly takes to heart my request for as meaningful a connection as we can make through the computer screen, and it speaks volumes about her respect and empathy when she does."

Robert Vogt

Computer Art & Design Professor @west windsor plainsboro high school north

"Sydney was a lovely individual to coach. She was always focused, committed and willing to learn.I sincerely believe that Sydney will be an asset to any organization. I can confidently recommend herfor any position or undertaking that she chooses to pursue. Her personality and hard work ethic willtake her far in life. Please feel free to contact me if you have any questions."

Leanne Lamarche

FIGURE & SYNCHRONIZED SKATING COACH @UNIONVILLE SKATING CLUB

"Sydney had also shown numerous leadership qualities in my class. She always had her camera on and made sure to participate often in class. When working in groups she often took the lead and made sure that her group was working efficiently. Not only did she make sure they were working efficiently but also that they were having fun. Sydney knows that people perform best when they are comfortable so she always makes an effort to help the people aroundher feel that way. She helped several of my students this year gain a better understanding of the material inside and outside the classroom. I honestly couldn't have asked for a better student. I sincerely believe that Sydney will bean asset to any organization. I can confidently recommend her for any position or undertaking that she chooses to pursue."

Nabil Jemal

PROFESSOR OF MATHEMATICS @WEST WINDSOR PLAINSBORO HIGH SCHOOL NORTH

I craft engaging pieces that drive real results.

I film & edit

I film & edit

I film & edit

We create websites

I film & edit

I film & edit

I film & edit

We create websites

Let's capture the beauty in evertyhing.

How I direct

I create brands

I create brands

I create brands

We create brands

I create brands

I create brands

I create brands

We create brands

Let's give your brand a brilliant personality.

How I rebrand

I create attention

I create attention

I create attention

We create attention

I create attention

I create attention

I create attention

We create attention

Let's create hype to acquire customers.

How I manage

Robert Vogt

Leanne Lamarche

Nabil Jemal

Start the conversation

Start the conversation

Start the conversation

Start the conversation

Together we can build something beautiful!